The Starting Point
Rare Cancers Australia is a new non profit organisations established to support people living with less common cancers. Launched in July 2012, Rare Cancers Australia needed to engage a national audience to generate awareness and fundraising outcomes. Richard Vines, CEO, explains, “We knew we needed more than an ‘online brochure’ to get the message out there. Engonet helped us not just tell our message, but enabled people to get engaged around the cause.”
In a few short months, Rare Cancers Australia was successfully reaching over 3,000 visitors a month and generating over 80% of its donation revenue through online fundraising.